In October, ABC invited B4B Consulting to facilitate a 5-hour sales training session at their Professional Development Workshop. The session attracted over 30 startup founders and sales leaders, providing comprehensive training in building effective sales teams, adopting strategic sales techniques, and mastering sales leadership. Attendees left equipped with actionable insights that immediately enhanced their sales strategies and team management approaches.About American Business Council (ABC)
The American Business Council (ABC) serves as the representative voice for American businesses in Nigeria, fostering trade and investment opportunities between Nigeria and the United States. Through advocacy, partnerships, business development support, and educational initiatives, ABC supports business growth and leadership development. The October 2024 Professional Development Workshop was designed to address key challenges faced by Nigerian startups and sales leaders, promoting business growth in competitive markets.Problem
ABC recognized that many startup founders and sales leaders struggled with building and managing sales teams effectively in the complex Nigerian market, while aligning with international best practices. They sought an experienced partner to deliver a capacity-building session that would equip participants with practical skills and strategies to lead and scale high-performing sales teams capable of driving results in both the Nigerian and international markets. Solution
ABC engaged B4B Consulting to lead the 5-hour workshop session. We tailored the training based on our sales and leadership curriculum developed by TSU, a Built4Balance product. The training was divided into three core segments:- Building an Effective Sales Team
- Sales Strategies and Techniques
- Sales Leadership and Management
Learning Outcomes
The training delivered by B4B Consulting achieved significant impact. Key outcomes included:- Enhanced Sales Recruitment and Retention Skills: Participants learned proven strategies for building and leading high-performing sales teams and fostering a collaborative and healthy company culture.
- Practical Sales Strategies: Through hands-on activities and examples, attendees gained insights into consistent revenue generation methods (e.g. by becoming customer-funded), effective lead generation, lead qualification, customer segmentation, pricing strategies, and the use of sales automation tools.
- Improved Team Leadership Approaches: Founders and sales leaders were introduced to the GROW coaching model, mentoring techniques, and effective feedback practices to boost their teams’ performance.
- Positive Feedback: Post-training feedback and social media mentions reflected high satisfaction rates, with participants praising the content’s depth, practical relevance, and facilitator’s training style.
Client’s Feedback
Joseph Ishie, Strategy Consultant at ABC, remarked, “The training was an enlightening experience that highlighted leadership in sales and sales strategies. The feedback from both management and participants has been overwhelmingly positive.”
Conclusion
B4B Consulting’s targeted approach to sales training at the ABC Professional Development Workshop empowered over 30 startup founders and sales leaders with actionable knowledge and practical tools. The highly engaging session focused on real-world applications, ensuring that participants could immediately apply the learnings to drive success in the challenging Nigerian market.Attendees Feedback
Written by: Stacy Ketiku (Programs Manager, Built4Balance)
Written by: Stacy Ketiku (Programs Manager, Built4Balance)
